The first Hard Rock Café opened in 1971 in London. This Monday, June 14th, will be the 50th anniversary of the beginning of the restaurant chain dedicated to rock music and music memorabilia.
Today, there are more than 100 Hard Rock Café locations worldwide. Here in the Entertainment Capital of the World, there is one on the south end of the Las Vegas Strip at 3771 Las Vegas Blvd S #120.
To celebrate being in business for a half-century, Hard Rock International is teaming up with Argentine professional soccer player Lionel Messi pictured above. He is the first sports star to be a brand ambassador for the company.
On June 14th in Las Vegas, patrons can get a country burger for $0.71 between 11:00 AM and Noon and between 4:00 PM to 5:00 PM to celebrate the 50th anniversary of the Hard Rock Café.